GTC Panel Member
Adam Greenwell
Principal, Adam Greenwell Agency Ltd | International Business & Strategic Partnerships
International Business Development · Strategic Partnerships · Social Investment · Peacebuilding & Security
Principal · ADAM GREENWELL AGENCY LTD
About Adam Greenwell
Earlier in his career, Adam served as Founding Education Officer at Trade Aid, undertaking research on international trade, urbanisation, extreme poverty and income-generation methods in developing countries, while designing educational programmes for students. He also organised community and development initiatives involving fundraising and international development awareness.
His professional background also includes timber sales and office management at Odlins Ltd before completing a B.A. in Social Sciences, Social Anthropology at Massey University.
Adam Greenwell is Principal of Adam Greenwell Agency Ltd in Auckland, New Zealand. The agency connects international businesses, investors and global networks with high-value projects and expansion opportunities, particularly across Australasia and the Asia-Pacific. Its work is positioned around global economic growth, social inclusion, sustainable solutions, peacebuilding and security.
Adam brings decades of international relationship-building experience and has held leadership roles spanning international business, social investment, global development and education. He has also served as Director of Social Investment with Generation Hip Hop Global and Director of Global Social Development Initiatives with Energime University. Profile (1)
Expertise, Specialisations & Services
Business & Management
Strategic and management consulting for growth, transformation, operations, restructuring, governance, family businesses and organisational performance.
Education
Consulting for schools, higher education, training, EdTech and institutional development across strategy, operations, compliance coordination and growth.
International Business
Cross-border expansion support covering market entry, partnerships, trade, sourcing, distribution, local setup and access to country-specific professional expertise.
International Business Development nStrategic Partnerships nSocial Impact nSustainability nPeacebuilding & Security nEducation & Youth Development nInvestment & Market Expansion
Consulting capability within International Business Development nStrategic Partnerships nSocial Impact nSustainability nPeacebuilding & Security nEducation & Youth Development nInvestment & Market Expansion.
Investment & Transactions
Advisory support for fundraising, capital strategy, acquisitions, disposals, joint ventures, strategic investments and transaction execution.
Marketing & Communication
Brand, marketing, advertising, digital, content, public relations, corporate communication and reputation advisory for organisations seeking growth and visibility.
Detailed Specialisations
International Business Development
Advising and connecting international businesses seeking expansion, partnerships and commercial opportunities across New Zealand, Australasia, the Asia-Pacific region and wider international markets.
View scope (10)
- International business expansion
- Market-entry discussions
- Business development strategy
- Strategic introductions
- Commercial relationship development
- Partner identification
- Cross-border opportunity development
- Australasia market connections
- Asia-Pacific market connections
- International networking
Strategic Partnerships & Global Networks
Development of strategic relationships between businesses, investors, institutions and international networks, drawing on long-standing global relationship-building experience.
View scope (9)
- Strategic partnership development
- Business introductions
- Investor introductions
- Institutional introductions
- Relationship mapping
- International stakeholder engagement
- Partnership opportunity identification
- Network development
- Cross-border collaboration
Social Investment & Global Development
Advisory and project development focused on social investment, youth empowerment, community development and internationally connected social-impact initiatives.
View scope (9)
- Social investment strategy
- Youth empowerment initiatives
- Community development programmes
- International development initiatives
- Cause-related marketing
- Corporate social investment
- Social-impact partnerships
- Non-profit collaboration
- Programme development
Peacebuilding, Security & Human Development
Strategic engagement and relationship development around peacebuilding, security, inclusion and international initiatives supporting sustainable and socially responsible development.
View scope (9)
- Peacebuilding initiatives
- Security-related networks
- Social inclusion
- International cooperation
- Human development programmes
- Sustainable development
- Stakeholder engagement
- Conflict-resolution initiatives
- International social-impact relationships
International Trade, Education & Development
Experience in international trade research, development education and programmes addressing poverty, urbanisation and income generation in developing economies.
View scope (9)
- International trade research
- Development education
- Poverty-related research
- Income-generation programmes
- Education programme design
- Community engagement
- School education initiatives
- Development awareness programmes
- Fundraising initiatives
Services Offered
01International Market Entry & Expansion AdvisoryStrategic support for businesses seeking commercial connections, partnerships and market opportunities in New Zealand, Australasia and the Asia-Pacific region.
- Initial market-entry assessment
- Expansion opportunity review
- Strategic introductions
- Potential partner identification
- Business network development
- Stakeholder mapping
- Australasia market orientation
- Asia-Pacific market orientation
- Cross-border relationship development
Key Professional Capabilities
Key Skills
Who This Practice Helps & How It Works
Clients Served
International businesses seeking expansion into New ZealandBusinesses entering Australasia and Asia-Pacific marketsCompanies seeking strategic international partnershipsInvestors seeking credible business connections and opportunitiesBusiness owners and senior executives pursuing cross-border growthOrganisations seeking international stakeholder introductionsSocial-impact organisations and foundationsYouth-development and community organisationsOrganisations developing sustainable-development initiativesInstitutions involved in peacebuilding and international cooperationCompanies seeking social-investment partnershipsNon-profit and development organisations
Consultation Process
Initial Consultation
The engagement begins with an introductory discussion to understand the client's objectives, target markets, current position, challenges and desired outcomes.
Opportunity & Network Assessment
Relevant markets, organisations, stakeholders, potential partners and relationship opportunities are reviewed against the client's objectives.
Strategic Approach
A practical engagement approach is developed covering priorities, potential introductions, market-development opportunities and appropriate next actions.
Introductions & Engagement
Where appropriate and agreed, relevant business, investor, institutional or international relationships are approached or facilitated while protecting confidentiality and commercial interests.
Ongoing Advisory & Follow-Through
Adam may continue supporting relationship development, strategic discussions, partnership opportunities and international business engagement according to the agreed scope.
Consultation
Book a consultation
Choose a suitable time to speak with Adam Greenwell.
44 min typical
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Direct request
Professional Experience
November 2020 - Present (6 years)
Principal
ADAM GREENWELL AGENCY LTD (1046924)Leads Adam Greenwell Agency Ltd, representing significant international businesses seeking to extend their operations into Australasia, particularly the Asia-Pacific region, as well as wider global markets. The agency brings together businesses, investors and international networks around opportunities that support global economic growth, social inclusion, sustainable solutions, peacebuilding and security.
Key achievements
Built the agency on more than 25 years of international networking and relationship building.
Supports international businesses seeking expansion into Australasia and Asia-Pacific markets.
Develops strategic relationships between businesses, investors and international stakeholders.
Builds networks around sustainable development, social inclusion, peacebuilding and security.
Maintains relationships with high-level international actors and strategic partners.
February 2021 - Present (5 years 9 months)
Director of Social Investment.
GENERATION HIP HOP GLOBALServes as Director of Social Investment for Generation Hip Hop Global, an international youth empowerment and development initiative focused on building a global network of locally driven programmes.
Key achievements
Supports social investment and youth empowerment initiatives.
Contributes to development of international community programmes.
Supports initiatives involving conflict resolution, hunger alleviation, education and refugee assistance.
Contributes to development of corporate social investment and cause-related marketing opportunities.
Supports international partnerships involving artists, professionals, intellectuals and community stakeholders.
October 2020 - January 2023 (2 years 4 months)
Director of Global Social Development Initiatives
Energime UniversityServed as Director of Global Social Development Initiatives at Energime University, continuing the social-development mission previously associated with his late mother, Professor Elizabeth Greenwell.
Key achievements
Supported internationally focused social-development initiatives.
Contributed to development of global social-impact programmes.
Worked with international networks connected to Energime University's worldwide activities.
Continued a family legacy of humanitarian and social-development work.
June 1995 - December 1995 (7 months)
Founding Education Officer
Trade Aid http://www.tradeaid.org.nz/Conducted research into international trade, urbanisation, extreme poverty and income-generation methods for producer groups in less-developed countries, while developing educational material for school students.
Key achievements
Researched international trade, urbanisation, poverty and income-generation models.
Designed an educational programme suitable for primary through secondary-school students.
Visited schools across Manawatu to support development education.
Organised an Africa Night combining cultural activities with a development panel discussion.
Supported fundraising connected with the Fred Hollows Foundation.
July 1984 - February 1987 (2 years 8 months)
Timber Sales / Office Management
Odlins LtdWorked across timber sales, yard operations and office management during a period of high commercial demand in New Zealand's building materials sector.
Key achievements
Managed day-to-day yard and office responsibilities during periods of heavy customer demand.
Coordinated moulding-area and order-fulfilment activities.
Handled customer requirements during the period preceding the introduction of GST in New Zealand.
Developed early commercial and operational experience in the building industry.
Received increased responsibility and recognition for performance during a high-demand period.
Selected Engagements
International Business Expansion & Strategic Network Development
International networking Strategic introductions Partnership development Market-entry relationship building Investor and stakeholder engagement
Ongoing international relationship and opportunity development.Education & Professional Credentials
Education
Secondary education at St Peter’s College, Palmerston North.